Wilson Golf

With a new go-to-market strategy, Wilson Golf engaged us to resurrect the venerable Wilson Staff brand as the premium offering in their portfolio. After extensive research, we develop a new positioning, brand architecture and naming system for the entire product portfolio. For the identity, we modernized a historic two-tone Wilson Staff shield with custom typography. The brand expression that followed, continued to reinterpret historical cues in a modernist manner. This was carried through in every customer touchpoint, from product design and packaging, to catalogs, websites, and advertising. As a result, the effort reconnected the company to its roots while focusing on why people play today.

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SERVICES

Brand strategy

Portfolio architecture

Naming
Identity
Expression system
Sales enablement tools

Product branding

Packaging
Advertising
Website design